Happy meal toys are going sustainable

Happy meal toys are going sustainable

McDonald’s is replacing all the plastic used in their happy meals toys.

The fast-food chain famous worldwide has informed that they will “drastically” reduce plastic in their happy meals toys all over the globe. The company announced on Tuesday that it aims to reduce virgin plastic use by 90 percent compared to 2018 levels by the year 2025.  This is the equivalent of 650,000 people cutting out plastic use every year. Go, Mc!

“Our next generation of customers care deeply about protecting the planet and what we can do to help make our business more sustainable. We’re always exploring where we can drive greater impact, including the transformation of beloved icons like the Happy Meal,”

says Jenny McColloch, McDonald’s Chief Sustainability Officer.

The fast-food chain famous worldwide has informed that they will “drastically” reduce plastic in their happy meals toys all over the globe.

Chicago-based McDonald’s is currently working on how to reach the best toys and reduce most plastic of them and find suitable alternatives. Three-dimensional cardboard figures that children can assemble and board games that feature plant-based or recycled game pieces are among the options. The idea of upcycling plastic into restaurant trays is also being explored.

Over the decades, McDonald’s childrens’ meals have included literally everything. From every Disney character to every Pokémon. The chain sells more than 1 billion toys each year across its 100 global markets. Not bad, right? Imagine how good it would be if they send this clear message to the world about reducing plastic consumption.

McDonald’s is replacing all the plastic used in their happy meals toys.

Some countries are already ahead of it. McDonald’s restaurants in the UK and Ireland only offer soft toys, paper-based toys, or books to their customers. Similarly, Burger King phased out plastic toys from childrens’ meals in the UK in 2019.

While U.S. McDonald’s locations are lacking in plant-based food, which emits fewer greenhouse gases compared to meat and dairy. Every other location across the globe has trialed or added vegan options to the menu, isn’t it great? Most recently, a vegan burger called the McPlant, featuring a patty co-developed by California-based brand Beyond Meat, made its UK debut.

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