Now you can find hotels labeled “eco-certified” and even find information about their sustainability practices.
The very well-known search engine Google now has a new feature: sustainability rating. If you are about to travel somewhere now when you google hotel you are going to see the sustainability practices they have. But that’s not all, hotels will show whether or not the establishment has been certified as eco-friendly.
Those hotels that qualified for a certificate will have an “eco-certified” badge, which means the “hotel was certified as environmentally sustainable by third party groups recognized by Google,” according to the company. The independent sustainability groups that issue these certificates include sustainable tourism companies EarthCheck and Green Key.
The hotel’s “About” tab expounds upon its eco-credentials, citing the company’s water conservation, waste reduction, energy efficiency, and sustainable sourcing efforts. For example, the H Hotel in Los Angeles, which carries the “eco-certified” badge, has energy conservation, towel and linen reuse, food waste reduction, and soap donation programs. The eco-certifications also indicate that the hotel offers vegetarian meals and doesn’t use styrofoam containers or single-use plastic straws.
This new feature is going towards the direction of sustainable tourism, which is the alternative to minimize the environmental impact of the tourism industry. These include depleting natural resources due to over-consumption, pollution, and waste issues, just to name a few.
According to the United Nations World Tourism Organization, carbon emissions from the tourism sector are projected to increase by 25 percent by 2030.
“Green travelers” are out there. A survey released this year by Booking.com found that 83 percent of travelers find sustainable travel to be important. 61 percent said that environmental practices regarding tourism become more important due to the covid-19 pandemic. The term “green hotel” has increased four times its normal search volume since March 2020 according to Google Trends.
A number of other websites offer services for finding sustainable hotels, including Ecobnb,
World Nomads, and Green Pearls.