A new way of thinking fashion is possible and here's what it is all about

A new way of thinking fashion is possible and here's what it is all about

Learn all about sustainable fashion, the movement for slower, smaller, and more inclusive fashion.

Sustainable fashion has different layers. There’s the big problem of overconsumption, there are the recycling materials that could help to reduce environmental impacts by reducing waste.

Sustainable fashion is possible and we should all be looking for that.

And there are secondhand markets, that are no longer just for teens with free time, in fact, the secondhand market is projected to be worth $77B in the next five years. And then there’s the room of made-to-measure clothing and its elusive promise to reduce waste based on the notion of making clothes the way it’s always been done, based on orders and real bodies.

Whitney Bauck, an independent climate and culture reporter, said about the traditional fashion model: “A lot of the waste the industry creates is in excess inventory. It doesn't make sense to produce things you can’t sell. The reason we mass produce the way that we do is that, based on our current systems, it is a financial efficacy, even if it shouldn't be.”

Some brands are creating their garments with sustainability and inclusivity in mind.

A shift toward made-to-order is needed to replace the current mass production system. Now get to know the best made-to-order brands for you.

Sene

The brand is made-to-measure, thanks to a fitting algorithm known as SmartFit that accommodates sizes from 00-40. How awesome is that? “Fundamentally our purpose is to make custom clothing possible for everyone,” says Li, Co-Founder of Sene. 

With the e-commerce clothing return rate at an all-time high at 35% in 2020, Sene’s return rate of 12% is positive proof of Li’s theory that “on-demand, made-to-order is the way to make apparel sustainable.”

Autumn Adeigbo

Sustainable produced clothing shouldn’t be boring at all, that’s why Autumn Adeigbo designs for the bold woman who wants to stand out from the crowd. “She wants to be noticed, she wants to be complimented, she wants to build community with her fashion.” shares Adeigbo, founder and designer of her namesake line.

Ouisa

On the other end of the spectrum of aesthetics sits Ouisa, a capsule collection of made-to-order pieces inspired by “the way French women embrace the concept of uniform dressing,” shares brand founder, Bryn Taylor. Les Six was the debut collection and it was created to streamline the foundation of a wardrobe. Offerings range from a modern blazer made for layering to the perfect white button-up.
 

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