Oat milk is the new milk and Bryan Adams knows it

Oat milk is the new milk and Bryan Adams knows it

Startup Bettermoo(d) releases its new oat milk and is backed by the rock legend Bryan Adams.

The Canadian musician is a founding shareholder of a new plant-based dairy startup, called Bettermoo(d) based in Vancouver. This winter its first product, made with a special blend of herbs, similar to the kind eaten by pasture-raised cows, will be released in Canada.

The Canadian musician is a founding shareholder of a new plant-based dairy startup, called Bettermoo(d)

This first product is called Moodrink and is made from local organic oats and a proprietary blend of herbs, which give the dairy-free milk a dairy-like flavor and texture that will make you think it is traditional milk.

“When in development, Bettermoo(d) set out to create dairy alternative products that could rival the flavor profile of the region with the best-tasting dairy in the world – the Alps region of Switzerland, France, and Austria,” says CEO Nima Bahari. “Through the company’s research and conversations with farmers in these countries, they concluded that what cows eat and where they live greatly influences the taste of the dairy products they produce.”

“Fostering responsible eating habits, such as choosing plant-based dairy alternatives, is something that we can all do to help lessen animal cruelty and help our environment,” says Adams.

Moodrink is made with herbal blends similar to those eaten by cows in the Alps region. But oat milk isn’t the only product the Vancouver-based company is planning to launch. It expects to launch the flavors vanilla, matcha, and chai soon, too. And from there, Bettermoo(d) intends to expand into other categories in the plant-based dairy space, ranging from butter and yogurt to cheese and créme fraiche, all of which will include the proprietary blend of herbs.

“Fostering responsible eating habits, such as choosing plant-based dairy alternatives, is something that we can all do to help lessen animal cruelty and help our environment,” says Adams. “I’m excited to be invited to be a founding member of Bettermoo(d) for those reasons.”

According to the Good Food Institute, Almond milk is the first non-dairy milk preferred by consumers while Oat milk is the second most popular one.

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