Our ultimate crush, Rosie-Huntington Whiteley is launching her own beauty line. Here's what we know
Rosie has long been an advocate for clean beauty and huge skincare and makeup fan. So it's only natural she has decided to partner with a leading synthetic biotechnology company in clean health and beauty, Amyris Inc. to create her own line, The Clean Beauty Collaborative. The launch will be in spring 2021.
Rosie will be the new brand's Chief Creative Officer and Caroline Hadfield, who heads up Amyris' clean skincare sector, will be its Chief Executive Officer.
Rosie's platform, Rose Inc. has always taken a noticeably clean and green stance, and Rosie has publicly supported clean beauty products on her YouTube channel.
"I am passionate about responsible beauty products that are healthy for people and the planet. Working with Pipette this past year, I have been thoroughly impressed with Amyris' technology and its leadership in creating sustainable, non-toxic and trustworthy products," said Rosie.
Stay tuned for more on this line. We simply cannot wait to try it.