The supermodel, Karlie Kloss, in partnership with the famous brand Adidas, created an activewear line towards the idea of sustainability
The 28-years-old supermodel is a very active person and she really loves running. She says that she likes to wear clothes that make her feel comfortable during physical activity, so she designed this collection with Adidas to inspire young women to harness the power of an active life.
“Staying active is such an integral part of my physical and mental health,” she expressed. “To design a collection with Adidas is truly a dream come true. I hope this collaboration inspires the next generation of women to use sport to fuel their passions and achieve their ambitions,” she added.
Karlie Kloss’s new collection
The most important aim of this collection is reducing the use of plastic and making a more sustainable product. As a result, these products are made of Primeblue, a high-performance recycled material. This collection is created by Adidas’ Aero-ready fabric technology to keep athletes feeling dry while they are doing exercise. Moreover, it is available in a palette of collegiate colors with orange accents.
“Creating this collection alongside the legendary Jo Aberg has been an incredible experience. Together, we designed with a clear three-part goal: to make something versatile, accessible, and inspiring for the next generation. Sustainability was also key to our process. Jo and I incorporated Adidas’ cutting-edge recycled materials to reflect both the brand’s dedication to innovation as well as our young athletes’ commitment to a more sustainable future,” explains Karlie Kloss.
Karlie’s line includes bras, t-shirts, shoes, and more. If you want to buy her collection, you can enter here.
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