Slow fashion is increasingly present in consumer choices. It's no longer about getting the best deals or the most exclusive pieces; now it's about making sure that the clothes don't hurt the environment and the poeple who made them.
Slow fashion or fast fashion, that's the dilemma.
No, slow fashion is becoming more prevalent as people become increasingly aware of how harmful fast fashion really is.
There is a growing awareness of the environment, of the poor working conditions, and of how tthe market affects our consumption decisions in so many other ways. More and more people are choosing to buy clothes with a Fair Trade guarantee as well as opting for second-hand, vintage, thrift stores and apps such as Depop.
Here are 3 keys ways to slow fashion to join the challenge of a more sustainable planet and a friendly textile industry
1. Slow fashion promotes a more responsible and ethical attitude towards consumption.
It is opposed to the production that is normally carried out in a chain.
2. Slow fashion supports companies with few staff and that manufacture locally.
It is committed to recycling and purchasing second-hand clothing products, to give them a new life and to make the best use of the resources.
It insists that we must donate the clothes that we no longer use and that return, thus, to the cycle of use.
3. The materials used to manufacture first-hand slow fashion garments are sustainable.
When choosing the clothes you are going to buy, you can find out where the materials come from. This way, you will know how everyhting was made, by which company and under which conditions. It's worth it!
52: the number of fashion seasons (previously 2)
7: the amount of times a person wears an item before discarding it
2: the percentage of fashion workers who earn a living wage
1,700: US dollars an average person spends on clothes per year
103: average amount of items in your closet
700: galons of water needed to prodcue a single cotton shirt