Is COVID19 the end of fast-fashion? Textile companies to reinvent themselves in a post-covid world Is COVID19 the end of fast-fashion? Textile companies to reinvent themselves in a post-covid world

Is COVID19 the end of fast-fashion? Textile companies urged to reinvent themselves in a post-covid world

More than 150 corporations from the fashion retail sector, such as Zara, H&M and Burberry, have called on governments and businesses around the world to create "a better future" where science and sustainability play a greater role.

Something is changing in the world because of the pandemic. As if we come out of this crisis more aware of our fragility.

The initiative is called Science Based Targets and was launched in conjunction with the United Nations and the We Mean Business Coalition, which seeks to strengthen the sustainability commitments of businesses and governments, reduce the rise in global temperature to below 1.5 degrees Celsius and lay the foundation for achieving zero net carbon emissions by 2050.

To achieve these goals, the aim is to build a post-Coronavirus future that is greener, more sustainable and more respectful of people, the planet and our environment.

According to these entrepreneurs, apparently committed to saving the world, "the coronavirus (COVID-19) confronts us with a global pandemic that is devastating for people and the economy. It is time to put all our efforts into getting out of this crisis better, the platform proclaims.

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