Essential multipurpose makeup products to have

It’s time to recognize the real MVPs of the makeup world.

Multipurpose products are the best for beating the makeup blues. They cut down major time in your routine and can expose you to a different way of doing makeup. 

Ready to give them a try? Here’s an in-depth look at four types of multitasking heroes.



Cheek and lip colors cover nearly the same color ranges, from natural mauves and pinks to bold berries and reds. These two were a natural multipurpose product pair from the start! In the past year, so many awesome products came out that changed the makeup game for cheeks and lips.

Some great options are the Nudestix Lip and Cheek pencils (shade above: Kiss) and the LAQA and CO Cheeky Lip Pencils (shade above: Cray Cray). These come in a wide range of shades and finishes, so there are plenty of options to explore. 

Eyeshadow/Eye Base:

Eyeshadow/Eye Base

Cream eyeshadows aren’t new by any means, but most people forget they can be a multipurpose product! They’re great for adding rich color to the lids, but they can also double as an eyeshadow base. Applying these in a thin layer allows the product to become slightly tacky and create a perfect base for other shadows.



Foundation initially had one purpose: to even out the skin tone. Many makeup lovers today, however, expect foundations to have more pigmentation and coverage. Brands caught on to this trend, and thus, the foundation/concealer hybrid was born. These new formulas look just like the ones we know and love, but they offer coverage similar to that of a concealer. With this new breed of base products, it’s possible to quickly achieve a flawless base with just one product.



Contouring and highlighting are still the most popular makeup trends around. Ever since they became the new makeup norm, contour and highlight palettes have been popping up everywhere. Within the past few months, brands took this trend to a new level by creating single and dual-ended sticks containing both contour and highlight shades. This kind of convenience makes it ten times easier to get a perfectly chiseled face in a snap!

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