The singer is a big supporter of plant-based diet. And in a recent video, he revealed how exactly he got his family to try it.
Snoop Dogg is an investor in Beyond Meat, Los Angeles-based producer of plant-based meat substitutes.
In a video, he shared how he first got his family to try vegan meat alternative. Turns out, the element of surprise played a huge role.
Snoop Dogg recalled "I just slid it to them. I snuck it in. You know, you gotta sneak it in, because so many people are accustomed to a certain taste or a certain way of doing it. So you gotta slide it in and let it just be a way of coming in." He then acts out their reaction, "Mmm! What is that?"
"Oh, that's something new. It's Beyond Meat. It's actually plant-based." They replied: “I didn’t know I liked plant-based, ” to which he answered: “I know. Keep eating it.”
The sales of meatless meats have jumped 35 % during the COVID crisis and the plant-based alternatives are now far outpacing their rival meat products.