James Charles, the face of the LGBTQ+ makeup industry revolution James Charles, the face of the LGBTQ+ makeup industry revolution

James Charles, the face of the LGBTQ+ makeup industry revolution

Who is the YouTuber who rose to fame when he was 17 years old, posting makeup tutorials on his channel?

The queer community has a prominent space in makeup influencers spaces and, thanks to the internet, in the past decade they have been claiming it little by little. First, it was a space where they could show off their skills, with YouTube tutorials, with which they gained a loyal and passionate audience both from the queer collective and cis heterosexual women fascinated with their skills. 

James Charles


James Charles is a well-known YouTuber who rose to fame when he was 17 years old, posting makeup tutorials on his channel. In a few years, he managed to position himself as one of the most influential YouTubers in this sector.

James Charles, one of the titans of the world of virtual makeup culture in these last four years, who became one of the most visible faces in the entire industry, thanks to his contract with Covergirl.

Today he has his own line of makeup palettes and has featured an original series on YouTube to seek out the next sensation in the makeup influencer world. His estimated net worth is between over $10 million.

By the way, there are different key factors to make an influencer successful, but they can be summed up in two: that they are figures that we aspire to resemble or who we will identify with. Although the success of some beauty influencers is based on their appearance and the luxurious lifestyle they show off on Instagram, most LGTB+ influencers would say that “they have a greater connection with their audience thanks to the fact that they are figures many can identify with”.

(Source, Vogue Spain)

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